Similar Search Results

Marketing research

Aaker, David A.; Day, George S. - 1986 - 3. ed.

Persistent link: https://www.econbiz.de/10000045753

FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps

Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000883528

The influence of involvement on brand dissimularities and MLMDS solutions

Bijmolt, Tammo H. A.; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000856803

A maximum likelihood methodology for segmentation in conjoint models

Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991

Persistent link: https://www.econbiz.de/10000823926

Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note

Wedel, Michel; Kamakura, Wagner A. - 1993

Persistent link: https://www.econbiz.de/10000870840

Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie

Herrmann, Andreas - 1996

Persistent link: https://www.econbiz.de/10000610473

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.

Persistent link: https://www.econbiz.de/10000507567

Consumerism : search for the consumer interest

Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.

Persistent link: https://www.econbiz.de/10000328970

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Marktforschung : Methoden, Anwendungen, Praxisbeispiele

Herrmann, Andreas (ed.) - 1999

Persistent link: https://www.econbiz.de/10000671983

1
2
3
4
5
6
7
8
Next
Last