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Performing market segmentation : a performative perspective
Venter, Peet; Wright, Alex; Dibb, Sally - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew; Dibb, Sally - 2009
Persistent link: https://www.econbiz.de/10003785620
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Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally; Simkin, Lyndon - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
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Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally; Simkin, Lyndon - In: Journal of strategic marketing 18 (2010) 2, pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
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Target segment strategy
Dibb, Sally; Simkin, Lyndon - In: Marketing theory : a student text, (pp. 237-260). 2010
Persistent link: https://www.econbiz.de/10003950837
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Changing times for social marketing segmentation
Dibb, Sally - In: Segmentation in social marketing : process, methods and …, (pp. 41-59). 2017
Persistent link: https://www.econbiz.de/10011557884
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Segmenting the energy market : problems and successes
Simkin, Lyndon; Dibb, Sally - In: Marketing intelligence & planning 29 (2011) 6, pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
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Diagnosing and treating segmentation barriers in business-to-business-markets
Dibb, Sally - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 4, pp. 40-46
Persistent link: https://www.econbiz.de/10001930309
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Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon; Dibb, Sally - In: Journal of strategic marketing 21 (2013) 5, pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
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Performing market segmentation : a performative perspective
Venter, Peet; Wright, Alex; Dibb, Sally - In: Marketing performativity : theories, practices and devices, (pp. 61-83). 2017
Persistent link: https://www.econbiz.de/10011616286