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Required sample sizes for data-driven market segmentation analyses in tourism

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306

Persistent link: https://www.econbiz.de/10010358310

On the heterogeneity of preferences for disability services

Randle, Melanie; Grün, Bettina; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10014234434

Increasing sample size compensates for data problems in segmentation studies

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999

Persistent link: https://www.econbiz.de/10011436388

Methods in segmentation

Dolnicar, Sara; Grün, Bettina - In: Segmentation in social marketing : process, methods and …, (pp. 93-107). 2017

Persistent link: https://www.econbiz.de/10011557899

Response style corrected market segmentation for ordinal data

Grün, Bettina; Dolnicar, Sara - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 729-741

Persistent link: https://www.econbiz.de/10011614555

Waste production patterns in hotels and restaurants : an intra-sectoral segmentation approach

Juvan, Emil; Grün, Bettina; Dolnicar, Sara - In: Annals of tourism research empirical insights 4 (2023) 1, pp. 1-9

Tourism produces 35 m tons of solid waste annually. For waste reduction efforts to be effective, empirical baseline measures of waste production and waste production patterns are needed. This study analyses the waste profiles of hotels and restaurants using national waste data. Results indicate...

Persistent link: https://www.econbiz.de/10014502605