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~person:"Harmancioglu, Nukhet"
~subject:"Erfolgsfaktor"
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Harmancioglu, Nukhet
Calantone, Roger J.
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Droge, Cornelia
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Journal of the Academy of Marketing Science
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
2
New product success : is it really controllable by managers in highly turbulent environments?
Droge, Cornelia
;
Calantone, Roger J.
;
Harmancioglu, Nukhet
- In:
The journal of product innovation management : an …
25
(
2008
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10003678044
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