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~person:"Li, Dahui"
~person:"Shi, Mengting"
~subject:"Supplier relationship management"
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Marketing in China
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Supplier relationship management
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
New product development
3
Produktentwicklung
3
Relationship marketing
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Personalization
2
Social Web
2
Social web
2
Virtual brand communities
2
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Brand self-congruence
1
Business-to-business marketing
1
CPC
1
China
1
Co-Creation
1
Community rewards
1
Competitive advantage
1
Corporate Governance
1
Corporate governance
1
Creative Self-Efficacy
1
Creator's Project Experience
1
Crowdfunding
1
Customer Knowledge
1
Customer Value
1
Customer Value Delivery
1
Customer value
1
Customization
1
Dienstleistungssektor
1
ERP implementation
1
ERP system
1
ERP-System
1
Emerging economies
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Li, Dahui
Shi, Mengting
Wang, Yonggui
10
Ma, Shuang
5
Wang, Na
2
Bu, Huimei
1
Cui, Victor
1
Fang, Eric
1
Gu, Huimin
1
Hampson, Daniel P.
1
Han, Myat Su
1
Hong, Aoran
1
Jiang, Ling
1
Lee, Jongkuk
1
Li, Xia
1
Liu, Matthew Tingchi
1
Ping, Yuan
1
Sheng, Shibin
1
Shi, Guicheng
1
Wang, Mengyang
1
Zhang, Lu
1
Zhang, Qiyuan
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
International marketing review
1
Journal of knowledge management
1
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ECONIS (ZBW)
3
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The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
2
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
3
How does IT capability affect knowledge acquisition in the presence of a dominant supplier?
Ma, Shuang
;
Li, Dahui
;
Wang, Yonggui
;
Han, Myat Su
- In:
Journal of knowledge management
27
(
2023
)
8
,
pp. 2090-2112
Persistent link: https://www.econbiz.de/10014430549
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