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An empirical study of customer...
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Quang Nhut Ho
Nhu Ty Nguyen
16
Wang, Chia Nan
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Journal for global business advancement : JGBA
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ECONIS (ZBW)
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Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran
;
Minh-Tri Ha
;
Quang Nhut Ho
;
Nhu Ty Nguyen
- In:
Journal for global business advancement : JGBA
15
(
2022
)
6
,
pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
Saved in:
2
The Vietnamese context : the effects of brand personality and social media on purchase intentions of authentic agricultural products
Tuong-Vi Thi Tran
;
Quang Nhut Ho
;
Tho Alang
;
Nhu Ty Nguyen
- In:
Journal for global business advancement : JGBA
16
(
2023
)
2
,
pp. 250-284
Persistent link: https://www.econbiz.de/10015057737
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