Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the benefits of new feature introduction and overlooks the importance of feature imitation. The prevalence of me-too brands merits investigation. In our sample, for example, there are...

Pioneering a really new product is riskier than pioneering an incrementally new product. This is because there is greater uncertainty about the type and extent of customer needs that will be satisfied by a really new product. Further, there is also technological uncertainty whether the really...

The study consists of two essays investigating different aspects of e-tailing dynamics. The first one uses archival data from public sources on 335 online retailers. Business characteristics covered are order of market entry, single-channel e-tailer, and e-tailer age. After controlling for other...

This dissertation contains three essays concerning two broad areas, namely, optimal capital structure and risky assets modeling. In the first paper, we study corporate debt values, capital structure, and the term structure of interest rates in a unified framework. We employ numerical techniques...

Emerging Web service and business process technologies have provided technological support for business collaboration across organisation boundaries. However, security concerns have become one of the main barriers that prevent its widespread adoption. The aim of the research is to develop a...

A fundamental marketing problem faced by auctioneers is the promotion of their auction in order to recruit bidders. Merchants would like to attract as many bidders as possible to an auction, since the higher the number of bidders, the higher the expected winning price and profitability. This...

Recently fixed pricing and auctions have been brought together in a new pricing format that offers bidders the option of prematurely ending an auction at a fixed price. eBay calls this a “Buy-it- Now” auction, uBid calls this “UBuy it” and Yahoo auctions refer to this as a “Buy Now”....