Showing 1 - 10 of 423
This study was conducted to develop a model characterizing life insurance marketing as perceived by prospective clients. Survey method was used involving 200 professionals working in Digos City, Davao del Sur. Exploratory factor analysis was the primary statistical tool used to extract the...
Persistent link: https://www.econbiz.de/10015253782
This study investigates the adoption of mobile payment services during and after the COVID-19 pandemic in Vietnam, aiming to provide insights into the evolving landscape of digital transactions. Through surveys, interviews, and analysis of secondary data, the study examines adoption trends,...
Persistent link: https://www.econbiz.de/10015213303
The evolving nature of Digital Technologies and the continuous diffusion and adoption of innovative technological tools and applications, provide challenging research and business opportunities. Following these evolutions, this study explores the role of Digital Technologies in Integrated...
Persistent link: https://www.econbiz.de/10015213418
In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes...
Persistent link: https://www.econbiz.de/10015213542
The purpose of this paper is to examine the importance of WhatsApp and Facebook advertisement on small business startups in Nigeria. Small and medium enterprises (SMEs) is widely belied to be an essential ingredient for economic growth, the performance of current policies are identified and...
Persistent link: https://www.econbiz.de/10015213940
This study evaluates the efficacy of Community-Based Tourism (CBT) as a strategic public administration initiative for sustainable development in Zamboanga City, Philippines. Employing a mixed-methods approach, the research combines quantitative surveys and economic assessments with qualitative...
Persistent link: https://www.econbiz.de/10015214522
In the digital era, emerging technologies such as Vision Pro are crucial for businesses due to their transformative potential across various industries. As an amalgamation of augmented reality (AR), virtual reality (VR), computer vision, and machine learning, Vision Pro technology represents a...
Persistent link: https://www.econbiz.de/10015214733
The rapid advancement in internet technologies has led to a surge in electronic word-of-mouth (e-WOM) phenomena, particularly through online reviews. This study investigates the relationship between review characteristics and consumer purchase intentions, with a specific focus on the moderating...
Persistent link: https://www.econbiz.de/10015214739
This research investigates how artificial intelligence (AI) agents function in the advertising sector. It focuses on the transformation, applications, benefits, and concerns of Artificial Intelligence (AI) in the new era of marketing. The research used secondary data from industry reports,...
Persistent link: https://www.econbiz.de/10015214854
The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects –...
Persistent link: https://www.econbiz.de/10015215860