Narrow search
Showing 1 - 10 of 27
Cover Image
The brand-personality of three categories of drinks in Australia
Liang, Johan; Lee, Wai - 2010
This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...
Persistent link: https://www.econbiz.de/10009434878
Cover Image
New variational Bayesian approaches for statistical data mining : with applications to profiling and differentiating habitual consumption behaviour of customers in the wireless telecommunication industry
Wu, Burton - 2011
This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...
Persistent link: https://www.econbiz.de/10009438102
Cover Image
Generation Y female consumer decision-making styles
Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455074
Cover Image
Improved understanding of tourists’ needs – cross-classification for validation of data-driven segments
Dolnicar, Sara - 2005
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are … grouped only once, implicitly assuming deterministic nature of the segmentation methods applied. Once the segments are derived … decision-making: two data-driven segmentation solutions are constructed independently. Association between them is used as an …
Persistent link: https://www.econbiz.de/10009457365
Cover Image
Improved understanding of tourists’ needs – cross-classification for validation of data-driven segments
Dolnicar, Sara - 2004
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are … grouped only once, implicitly assuming deterministic nature of the segmentation methods applied. Once the segments are derived … decision-making: two data-driven segmentation solutions are constructed independently. Association between them is used as an …
Persistent link: https://www.econbiz.de/10009457492
Cover Image
Market analysis of Arivia.kom
Moodley, Vamaalen Mogambery - 2004
Arivia.kom was formed out of a merger of the information technology (IT) departments of Eskom, Transnet and Denel. The aim was to address skilled staff losses and to achieve economies of scale. Agreements were drafted ensuring arivia.kom business patronage for a period of five years.Arivia.kom's...
Persistent link: https://www.econbiz.de/10009457755
Cover Image
Dynamics of Labor Market Earnings and Sector of Employment in Urban Mexico, 1987-2002.
Duval Hernandez, Robert - 2005
This dissertation studies labor earnings mobility in the short-run and the structure of labor markets in urban Mexico, from 1987 to 2002.In the first part it gauges the average earnings mobility in the economy and whether mobility equalized longer-term earnings. It also analyzes whether the...
Persistent link: https://www.econbiz.de/10009466166
Cover Image
Differentiation of services to achieve competitive advantage - Airlines meeting the needs of the physically challenged persons
Rahman, Md. Shafiqur - 2011
Product differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage. Airlines have employed several differentiation strategies to gain a competitive advantage over other airlines in order to better position their products. People with disabilities,...
Persistent link: https://www.econbiz.de/10009475305
Cover Image
Elektroninės vertybinių popierių prekybos Internetu sistemos ypatumai AB Ūkio banko pavyzdžiu
Bartkutė, Silvija - 2009
of how to do market segmentation. Yet the problem of choosing the right parameters in order to fulfill the segmentation … consumers segmentation model for the purpose of AB Ukio bank direct marketing. Objectives of the paper:- To define Lithuania …
Persistent link: https://www.econbiz.de/10009478418
Cover Image
Paslaugų vartotojų tyrimo ir rangavimo sistema
Piaseckytė, Ana - 2009
Baigiamajame magistro darbe nagrinėjamos vartotojų tyrimo ir rangavimo sistemos problemos. Išnagrinėti pagrindiniai principai, kuriais remiantis tiriami, segmentuojami ir ranguojami vartotojai. Parengta vartotojų tyrimo ir rangavimo sistema, pagrįsta daugiakriteriu metodu ir sudaryta iš...
Persistent link: https://www.econbiz.de/10009479097