The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the...

The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro...

Romanian consumers started buying and consuming more organic food products. Their decision-making process is influenced by a variety of aspects and by their consumer profile. Companies need to adapt their marketing mix strategies based on this information. The current research aimed to identify...

Events field was transform into an industry at the middle to the latter half of the twentieth century. Events industry became a growing global business as the role and impact of events in society is recognized more than ever. Nowadays events have substantially increased in number, size and...

Cluj-Napoca has a long and interesting history. The City of Cluj is considered the “capital of Transylvania” because it is an important academic, cultural and business center, an interesting tourist destination for various types of tourists. The present study makes an analysis regarding the...

The tourism sector is gaining increased importance for the economic development of countries around the world. The purpose of this paper is to give a theoretical overview of the classical and contemporary business strategies that can be implemented in a more or less modified form by tourism...

The paper presents aspects of financial stability of Romania and effective functioning of financial sector in Romania. Romania is one of the post- Communist countries achieving tremendous growth and development despite problems of European economies. Financial sector is one of the several...

The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique...

The aim of this paper is to analyze the concept of Public Private Partnership in Beijing cultural tourism. According to some experts, an important reason why cultural tourism PPP is difficult to land lies in the government's lack of predictability of its own affordability. For the government,...

We analyzed the Beijing’s cultural tourism and presented the results as a SWOT analysis. We made some strategic suggestions for Beijing cultural tourism. Embracing a variety of cultural heritages and authentic traditions, Beijing has a big potential to deeply develop its cultural tourism...