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E-commerce personalization has emerged as a critical capability for online retailers to drive engagement and conversions by delivering relevant content and experiences tailored to each customer's preferences. This study presents a comprehensive analysis of how a leading UK e-commerce platform...
Persistent link: https://www.econbiz.de/10015213321
The Thanksgiving-Christmas holiday period is a major sales period for US retailers. Due to higher store traffic, tasks such as restocking shelves, handling customers’ questions and inquiries, running cash registers, cleaning, and bagging, become more urgent during holidays. As a result, the...
Persistent link: https://www.econbiz.de/10015215453
The article analyzes the evolution of product life-cycle policies of main carmakers in the three main European markets (Germany, Italy and France). Sales data regarding 212 models of 13 major carmakers are taken into consideration for the period 1970-2006. A sub-sample including more detailed...
Persistent link: https://www.econbiz.de/10015225926
If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than … conditions. Although consumers should be indifferent between equivalent changes in goods' prices and quantities, empirical … evidence suggests that consumers often respond differently to price changes and equivalent quantity changes. We offer a …
Persistent link: https://www.econbiz.de/10015226027
Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Emmanuel Dhyne, Catherine Fuss, Hashem Pesaran, and Patrick Sevestre (2007); Presented at the Spring 2007 Conference of the Deutsche Bundesbank and the Banque De France on "Micro-Data and Macroeconomic Implications," April...
Persistent link: https://www.econbiz.de/10015226662
Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence" by S. Fabiani, M. Druant, I. Hernando, C. Kwapil, B. Landau, C. Loupias, F. Martins, T. Mathä, R. Sabbatini, H. Stahl, and A. Stockman (2004); Presented at the Inflation Persistence Network (IPN) Conference on...
Persistent link: https://www.econbiz.de/10015226668
This is a discussion of Ratfai (2007), presented at the 2007 Macroeconomics Workshop of the Rimini Center for Economic Analysis on "The Macroeconomics of Price Setting," May 10-11, 2007, University of Bologna, Rimini, Italy.
Persistent link: https://www.econbiz.de/10015227837
sellers and evaluate the degree to which they harm consumers. The theoretical literature on review fraud shows that there … exist conditions when they harm consumers and other conditions where they function as simply another type of advertising …-quality products using fake reviews to deceive and harm consumers or if they are possibly high-quality products who solicit reviews to …
Persistent link: https://www.econbiz.de/10015231620
identify the Romanian consumers' perception of the country of origin (COO). In the present research, we analysed two … achieve a successful marketing strategy, it is essential to know the consumer’s perception of the COO effect. The research …
Persistent link: https://www.econbiz.de/10015258767
that is more comfortable and less cumbersome for consumers. Through both a non-parametric and parametric testing, we found …
Persistent link: https://www.econbiz.de/10015259537