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~source:"econis"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Bibliographie"
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Online-Marketing
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Rozendaal, Esther
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International journal of advertising : the review of marketing communications
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of internet marketing and advertising : IJIMA
43
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34
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of operational research : EJOR
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Journal of current issues and research in advertising
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Journal of marketing
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Marketing science
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Psychology & marketing
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Quantitative marketing and economics : QME
12
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
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Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Electronic commerce research and applications
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European research studies
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Health marketing quarterly
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
3
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
4
A model for delivering branding value through high-impact digital
advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
5
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
6
Social media as an enabler of marketing strategies
Kujur, Fedric
;
Singh, Saumya
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 373-381
Persistent link: https://www.econbiz.de/10011560880
Saved in:
7
Internet of things and big data as enablers for business digitalization strategies
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
Technovation : the international journal of …
98
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012608011
Saved in:
8
Global Mamas : confronting the challenges of marketing fair trade apparel to female millennials
VanderPloeg, Alyson
;
Domina, Tanya
;
Lee, Seung-Eun
- In:
International journal of social entrepreneurship and …
5
(
2020
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10012523183
Saved in:
9
Revisiting marketing strategy in emerging markets : a study of Amazon.com Inc.
Akansha Singh
;
Pathak, Govind Swaroop
- In:
International journal of economics and business …
22
(
2021
)
2/3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10012597953
Saved in:
10
Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
Noor Fadhiha Mokhtar
;
Zuha Rosufila Abu Hasan
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10014309270
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