This book provides an in-depth, practical perspective on the growing dependence of virtual teams and how to best exploit them. Based on years of direct experience in managing and participating in virtual teams, as well as developing solutions to help virtual teams be more effective, the authors...

In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from...