The Ganges Basin in South Asia is home to some of the world's poorest and most vulnerable communities. Impacted by catastrophic annual floods, the region is recognized as highly disaster prone, causing widespread human suffering and economic losses. In recognition of these challenges, many...

A brief review of theoretical and empirical literature on the effort expended in making choices is followed by the description of an experiment in which participants were asked to respond to a series of road charging scenarios. Participants were asked to estimate the charges payable, to indicate...