"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

"Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital...

The real thing: A tale of two product launches -- "A burning building with no exits': designing a euro inferno -- The French vice : gold, the euro and a peculiar taste for monetary discipline -- No end of a lesson : schools of thought collide in the Eurozone -- Ire and ice : two crises in a...