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The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
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Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
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pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
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How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?
Manika, Danae
;
Stout, Patricia A.
;
Golden, Linda L.
; …
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 247-267
Persistent link: https://www.econbiz.de/10011791301
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