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Management styles and organisational effectiveness in Vietnam : a comparison in terms of management practices between state-owned and foreign enterprises

Nhu Ty Nguyen; Tran Thanh Tuyen; Wang, Chia Nan - In: Research in world economy 6 (2015) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10011415541

Purchase behavior of young consumers toward green packaged products in Vietnam

Nhu Ty Nguyen; Nguyễn Lê Hoàng Anh; Tran Thanh Tuyen - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 985-996

Persistent link: https://www.econbiz.de/10012692603

Determinants of students' satisfaction with e-commerce services in Ho Chi Minh City, Vietnam

Nhu Ty Nguyen; Thanh-Tuyen Tran; Cong-Lam Dang - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 764-781

Persistent link: https://www.econbiz.de/10014375399

The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention

Nhu Ty Nguyen - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 951-960

Persistent link: https://www.econbiz.de/10012692593

Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement

Ngoc Thai Pham; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 714-737

Persistent link: https://www.econbiz.de/10014375382

Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future

Tuong-Vi Thi Tran; Minh-Tri Ha; Quang Nhut Ho; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813

Persistent link: https://www.econbiz.de/10014375420

Collectivism, individualism, and self-identity as psychological antecedents of consumer cosmopolitanism and consumer ethnocentrism : a Vietnamese young perspective

Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for international business and entrepreneurship … 13 (2021) 2, pp. 239-259

Persistent link: https://www.econbiz.de/10012693907

Review and replication three existing measurement scales of consumer cosmopolitanism : an empirical study in Vietnamese young segment

Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for global business advancement : JGBA 14 (2021) 2, pp. 241-262

Persistent link: https://www.econbiz.de/10012595079

Consumer attitudinal dispositions : a missing link between socio-cultural phenomenon and purchase intention of foreign products : an empirical research on young Vietnamese consumers

Nhu Ty Nguyen; Thai-Ngoc Pham - In: Cogent business & management 8 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012665379

Using optimization algorithms of DEA and Grey system theory in strategic partner selection : an empirical study in Vietnam steel industry

Phu Nguyen Hoang; Nhu Ty Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-15

In the current market economy, alliances play a key role in developing strategies across fields. In order to have a good partner, managers have used both qualitative and quantitative methodologies. This paper proposes a mathematical model to figure out the most suitable strategic partners. With...

Persistent link: https://www.econbiz.de/10012650199