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Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm

Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 2, pp. 7-26

Persistent link: https://www.econbiz.de/10011987777

Uncovering "meanings" through animal figurative marks in corporate logos

Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 7-29

Persistent link: https://www.econbiz.de/10011987792

Africapitalism and corporate branding

Otubanjo, Olutayo - In: Africapitalism : rethinking the role of business in Africa, (pp. 137-166). 2018

Persistent link: https://www.econbiz.de/10011888126

Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis

Otubanjo, Olutayo - In: The marketing review 11 (2011) 3, pp. 263-279

Persistent link: https://www.econbiz.de/10009408576

Corporate Identity : Identifying Dominant Elements in CI Models

Iyamabo, Jeremiah; Owolawi, Seyi; Otubanjo, Olutayo; … - 2014

Over the vast discourse on corporate identity (CI), several CI models have been proposed – each with their respective elements, theoretical and empirical justifications for incorporating the corporate identity elements. These justifications are at the centre of where various scholars differ in...

Persistent link: https://www.econbiz.de/10014159623

A self-concept interactionist model of social media reputation

Abbatty, Oyindamola; Otubanjo, Olutayo; Adeola, Ogechi - In: Digital Business in Africa : Social Media and Related …, (pp. 127-144). 2022

Persistent link: https://www.econbiz.de/10013282697

A corporate brand in the technology road-map : Sony

Otubanjo, Olutayo; Lim, Lynn - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 60-73

Persistent link: https://www.econbiz.de/10009405685

Corporate identity : identifying dominant elements in CI models

Iyamabo, Jeremiah; Owolawi, Seyi; Otubanjo, Olutayo; … - In: Journal of management research 5 (2013) 3, pp. 28-43

Persistent link: https://www.econbiz.de/10009769703

A holistic corporate identity communications process

Otubanjo, Olutayo; Amujo, Olusanmi C. - In: The marketing review 12 (2012) 4, pp. 403-417

Persistent link: https://www.econbiz.de/10009713515

A functional perspective to the meaning of corporate reutation

Chen, Chen-chu; Otubanjo, Olutayo - In: The marketing review 13 (2013) 4, pp. 329-345

Persistent link: https://www.econbiz.de/10010346384