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How does customer motivational orientation affect satisfaction?
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of financial services marketing : JFSM 17 (2012/13) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009681460
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Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 53 (2015) 1, pp. 179-197
Persistent link: https://www.econbiz.de/10010520362
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A customer-dominant logic on service recovery and customer satisfaction
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 54 (2016) 10, pp. 2524-2543
Persistent link: https://www.econbiz.de/10011579689
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An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 50 (2019), pp. 145-153
Persistent link: https://www.econbiz.de/10012114148
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The effect of consumer perceptions of the ethics of retailers on purchase behavior and word-of-mouth : the moderating role of ethical beliefs
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of business ethics : JBE 171 (2021) 4, pp. 771-788
Persistent link: https://www.econbiz.de/10012588931
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Effect of customer involvement on co-creation of services : a moderated mediation model
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of retailing and consumer services 63 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012665827
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What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of strategic marketing 31 (2023) 6, pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
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Why mutual trust leads to highest performance : the mediating role of psychological contract fulfillment
Cheung, Fung Yi Millissa; Wong, Chi‐Sum; Yuan, Gong Yuan - In: Asia Pacific : journal of human resources 55 (2017) 4, pp. 430-453
Persistent link: https://www.econbiz.de/10011814415
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The triggering effect of office design on employee creative performance : an exploratory investigation based on Duffy’s conceptualization
Cheung, Fung Yi Millissa; Zhang, Iris D. - In: Asia Pacific journal of management 38 (2021) 4, pp. 1283-1304
Persistent link: https://www.econbiz.de/10012650744
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Effect of conflict-outcomes : moderating role of psychosocial mentoring and emotional intelligence
Cheung, Fung Yi Millissa; Wong, Chi-Sum; Chiu, Warren … - In: Asia Pacific journal of human resources : APJHR 60 (2022) 3, pp. 658-681
Persistent link: https://www.econbiz.de/10013407134