1. Positioning marketing communications for tourism and hospitality -- 2. Communications theory and applications -- 3. The marketing communications environment -- 4. Consumer roles in marketing communications -- 5. Marketing communications and organisational strategy -- 6. Segmentation,...

Recent research taking an evolutionary psychological approach offers new potential to understand tourist behaviors and decision-making. Dark tourism is an ideal context to explore if and how fundamental motivations underpin proximal ones, a better understanding of which could help to inform...