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The effect of cause-related marketing on firm value : a look at Fortune’s most admired all-stars
Woodroof, Parker J.
;
Deitz, George D.
;
Howie, Katharine M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 899-918
Persistent link: https://www.econbiz.de/10012107342
Saved in:
2
Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Peasley, Michael C.
;
Woodroof, Parker J.
;
Coleman, Joshua T.
- In:
Journal of business ethics : JBE
172
(
2021
)
2
,
pp. 275-289
Persistent link: https://www.econbiz.de/10012617795
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3
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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4
The pedagogy of vulnerability and marketing education : cultivating self-expansion in a time of separation
Syrdal, Holly A.
;
Vander Schee, Brian A.
;
VanMeter, …
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10014246071
Saved in:
5
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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6
The early-tenure salesperson : sales effort and sales growth during the ramp-up period
Peasley, Michael C.
;
Hochstein, Bryan W.
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10015192650
Saved in:
7
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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8
Charitable motivations: the role of prestige and identification
Peasley, Michael C.
;
Coleman, Joshua T.
;
Stafford, …
- In:
The service industries journal
38
(
2018
)
5/6
,
pp. 265-281
Persistent link: https://www.econbiz.de/10011848092
Saved in:
9
Can't leave it at home? : the effects of personal stress on burnout and salesperson performance
Peasley, Michael C.
;
Hochstein, Bryan
;
Britton, Benjamin P.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 58-70
Persistent link: https://www.econbiz.de/10012285294
Saved in:
10
A nuanced analysis of salesperson grit : exploring perseverance, consistency, and mind-set
Lastner, Matthew M.
;
Peasley, Michael C.
;
Pelletier, Mark J.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10013417382
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