Similar Search Results

Understanding Managers' Trade-offs between Exploration and Exploitation

Ferecatu, Alina; De Bruyn, Arnaud - 2021

Managers frequently explore new strategies, and exploit familiar ones, when making decisions on new product development, pricing, or advertising. Exploring for too long, or exploiting too soon, will generate inferior financial returns. Our research describes decision-makers'...

Persistent link: https://www.econbiz.de/10013230329

Silently killing your panelists one email at a time : the true cost of email solicitations

Ferecatu, Alina; De Bruyn, Arnaud; Mukherjee, Prithwiraj - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1216-1239

Persistent link: https://www.econbiz.de/10015048177

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10002830931

So you want to delight your customers : the perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

Butori, Raphaëlle; De Bruyn, Arnaud - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 358-367

Persistent link: https://www.econbiz.de/10010223395

Opening a donor's wallet : the influence of appeal scales on likelihood and magnitude of donation

De Bruyn, Arnaud; Prokopec, Sonja - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 496-502

Persistent link: https://www.econbiz.de/10010210180

The effect of feedback and learning on DSS evaluations

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006

Persistent link: https://www.econbiz.de/10003265622

How feedback can improve managerial evaluations of model-based marketing decision support systems

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006

Persistent link: https://www.econbiz.de/10003381138

Estimating the influence of fairness on bargaining behavior

De Bruyn, Arnaud; Bolton, Gary E. - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1774-1791

Persistent link: https://www.econbiz.de/10003776070

A multi-stage model of world-of-mouth influence through viral marketing

De Bruyn, Arnaud; Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 151-163

Persistent link: https://www.econbiz.de/10003809028

Modeling voter choice to predict the final outcome of two-stage elections

Kamakura, Wagner A.; Afonso Mazzon, José; De Bruyn, Arnaud - In: International journal of forecasting 22 (2006) 4, pp. 689-706

Persistent link: https://www.econbiz.de/10003385853