This paper provides a general Structural Equation finite Mixture Model and algorithm (STEMM). Substantively, the model allows the researcher to simul­taneously treat heterogeneity and form groups in the context of a postulated causal (i.e., simultaneous equation regression) structure in which...

In recent years, customer value has become a major focus among strategy researchers and practitioners as an essential element of a firm's competitive strategy. Many firms have been interested in Customer Value Analysis (CVA) which involves a structural analysis of the antecedent factors of...

The authors model product consideration as preceding choice in a segment-level conjoint model. They propose a latent-class tobit model to estimate cardinal, segment-level preference functions based on consumers' preference ratings for product concepts considered worth adding to consumers'...

We propose a maximum likelihood framework for estimating finite mixtures of multivariate regression and simultaneous equation models with multiple endogenous variables. The proposed “semi‐parametric” approach posits that the sample of endogenous observations arises from a finite mixture of...

Consideration sets have been the recent focus of a large volume of research in marketing. The primary orientation of this stream of research has been toward consideration set composition, measurement, and the theoretical formation process itself. This paper proposes a new multidimensional...

Sorting tasks have provided researchers with valuable alternatives to traditional paired-comparison similarity judgments. They are particularly well-suited to studies involving large stimulus sets where exhaustive paired-comparison judgments become infeasible, especially in psychological studies...

This paper develops a maximum likelihood based methodology for simultaneously performing multidimensional unfolding and cluster analysis on two-way dominance or profile data. This new procedure utilizes mixtures of multivariate conditional normal distributions to estimate a joint space of...