Ferro-Soto, Carlos; Padin, Carmen; Roberts-Lombard, Mornay - In: South African journal of business management 55 (2024) 1, pp. 1-14
Purpose: This study tests a research model that reflects the nomological relationship between satisfaction as a two …-dimensional construct and continuity, coordination, and cooperation in business-to-business (B2B) sales relationships. Design … relationships with partners, foster an atmosphere in which favourable impressions are generated between the parties, treat each …