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Griffith, David A.
88
Yalcinkaya, Goksel
24
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Chandra, Aruna
8
Hoppner, Jessica J.
8
Ryans, John K.
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Rubera, Gaia
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Xu, Shichun
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Yeniyurt, Sengun
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Journal of international marketing
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International marketing review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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5
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Relationship between exporters and their foreign sales and marketing intermediaries
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Services marketing quarterly
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ECONIS (ZBW)
OLC EcoSci
88
Other ZBW resources
23
RePEc
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1
Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.
;
Yalcinkaya, Goksel
;
Griffith, David A.
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10014294049
Saved in:
2
The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being
Griffith, David A.
;
Lee, Hannah S.
;
Yalcinkaya, Goksel
- In:
International marketing review
39
(
2022
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10013169622
Saved in:
3
Comparative insights into the governance problems of agency theory : the influence of institutional environment on the basic human tenets
Lee, Hannah S.
;
Griffith, David A.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009678942
Saved in:
4
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
5
Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.
;
Lee, Hannah S.
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
Saved in:
6
The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships
Griffith, David A.
;
Hoppner, Jessica J.
;
Lee, Hannah S.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011653104
Saved in:
7
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
8
Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 120-137
Persistent link: https://www.econbiz.de/10012175917
Saved in:
9
Reward strategy spillover effects on observer cooperation in business networks
Lee, Hannah S.
;
Griffith, David A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012488849
Saved in:
10
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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