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A Multicountry Advertising Res...
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Werbung
50
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Okazaki, Shintaro
76
Diehl, Sandra
74
Mueller, Barbara
48
Terlutter, Ralf
39
Koinig, Isabell
16
Weinberg, Peter
13
Taylor, Charles Raymond
9
Karmasin, Matthias
7
Hirose, Morikazu
6
Campo, Sara
5
Müller, Barbara
5
Taylor, Charles Robert
5
Wolter, Stefan C.
5
Li, Hairong
4
Mueller, Sophia
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Navarro, Angeles
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Eisend, Martin
3
Plangger, Kirk
3
Schweri, Jürg
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Škapa, Radoslav
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Chan, Kara
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Cunningham, Peggy
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Ford, John B.
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Grabner-Kräuter, Sonja
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Grande, Ildefonso
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Grewal, Dhruv
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Henseler, Jörg
2
Katsukura, Akihiro
2
Leopold, Andrea
2
Liu-Thompkins, Yuping
2
Mendez, Felipe
2
Nishiyama, Mamoru
2
Pelsmacker, Patrick de
2
Rubio Benito, Natalia
2
Sanz Blas, Silvia
2
Schaefer, Sarah Desirée
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Skapa, Radoslav
2
Weder, Franzisca
2
West, Douglas C.
2
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Springer Fachmedien Wiesbaden
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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International journal of advertising : the quarterly review of marketing communications
9
SpringerLink / Bücher
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
7
Journal of advertising research
6
Journal of business research : JBR
6
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
6
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
4
International journal of advertising : the review of marketing communications
4
Cutting edge international research
3
International advertising and communication : current insights and empirical findings
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising : official publication of the American Academy of Advertising
3
Media and convergence management
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
2
Corporate social responsibility and environmental management
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Advertising Academy
2
Forschungsgruppe Konsum und Verhalten
2
Handbook of research on international advertising
2
International journal of consumer studies
2
Journal of advertising
2
Journal of electronic commerce research : JECR
2
Journal of public policy & marketing
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
The service industries journal
2
Active index investing : maximizing portfolio performance and minimizing risk through global index strategies
1
Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
1
Advances in advertising research
1
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1
Bridging the gap between advertising academia and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CSR, Sustainability, Ethics & Governance
1
CSR, sustainability, ethics & governance
1
Challenges in an age of dis-engagement
1
Contemporary research in e-branding
1
Corporate Social Responsibility and Corporate Governance : Concepts, Perspectives and Emerging Trends in Ibero-America
1
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
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ECONIS (ZBW)
OLC EcoSci
47
Other ZBW resources
17
RePEc
14
USB Cologne (EcoSocSci)
11
EconStor
3
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1
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
2
A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
3
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
4
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
5
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and China (Hong Kong)
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
6
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
7
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
8
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
9
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
10
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
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