Concerns have been raised that the payment card (PC) format widely used in contingent valuation surveys of health treatments and risk reductions is subject to range bias. In response recent surveys have adopted an alternative random card sorting (RCS) approach - though this approach's...

There is recent interest in using Discrete Choice Experiments (DCEs) to derive health state utility values and results can differ from Time Trade Off (TTO). Clearly DCE is 'choice-based' whereas TTO is generally considered to be a 'matching' task. We explore whether procedural adaptations to the...

Previous research has shown that people wish a premium to be placed on the prevention of certain types of deaths as they perceive those deaths as 'worse' than others. The research reported in this paper is an attempt to quantify such a 'bad death' premium via a discrete choice experiment (DCE)....