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El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco

de Obesso Grijalvoa, Ana María; Gutiérreza, Sonia San … - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 190-199

asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a … ex ante uncertainty moderate those relations. …

Persistent link: https://www.econbiz.de/10011954041

Metodología para elaborar leyes de posibilidad de retirada del cliente: Una aplicación al sector del vestido

Ortigosa Hernández, Mauricio; Gil Lafuente, Anna María - In: Revista de Métodos Cuantitativos para la Economía y … 22 (2016), pp. 139-163

uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective … even from heuristic methods. The results show the utility of fuzzy concepts in a problem where the uncertainty in relation … Value (CLV) is required to be measured in the field of uncertainty. …

Persistent link: https://www.econbiz.de/10011787595

Antecedents of loyalty intentions among young adult tourists: A survey

Wąsowicz-Zaborek, Elżbieta - In: International Journal of Management and Economics 55 (2019) 4, pp. 331-345

driven by social bonding, while RVI is influenced positively by risk and uncertainty avoidance and negatively by novelty and … variety seeking. In addition, income is found to be a significant moderator in the relationship between risk and uncertainty …

Persistent link: https://www.econbiz.de/10015192043

An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International Journal of Management and Economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...

Persistent link: https://www.econbiz.de/10015192061

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International Journal of Management and Economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10015192080

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International Journal of Management and Economics 58 (2022) 2, pp. 161-178

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

Persistent link: https://www.econbiz.de/10015192083

Exploration of key success factors that influence business performance: The experiences of women micro-entrepreneurs from Mazovia Voivodeship of Poland

Leszczyński, Dariusz - In: International Journal of Management and Economics 51 (2016) 1, pp. 63-89

Women-owned businesses are one of the fastest growing categories of firms in the world, but they are greatly understudied in countries from the Central and Eastern Europe (CEE) [Zapalska et al., 2005]. The purpose of this paper is to examine the relationship between business success predictors...

Persistent link: https://www.econbiz.de/10015192092

Acceptance of mobile loyalty cards in the German B2C consumer goods market

Schneider, Sandra - In: International Journal of Management and Economics 57 (2021) 1, pp. 85-102

The consumer goods market is characterized by strong competition. Thus, to bind customers to the company, a higher priority needs to be attributed to customer retention measures. Such measures include the loyalty card, but the use of the physical card is declining. To counteract this decline,...

Persistent link: https://www.econbiz.de/10015192101

The wisdom of e-crowds: Can masses create value?

Wieczerzycki, Marcin - In: International Journal of Management and Economics 51 (2016) 1, pp. 47-62

With the rising popularity of the Internet, interactions between companies and their consumers have become more common and meaningful. Researchers often tend to apply the metaphor of community to these on-line networks of B2C relationships. However, this term implies durability and a long-term...

Persistent link: https://www.econbiz.de/10015192117

Net promoter score, growth, and profitability of transportation companies

Korneta, Piotr - In: International Journal of Management and Economics 54 (2018) 2, pp. 136-148

Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability....

Persistent link: https://www.econbiz.de/10015192128