Showing 1 - 10 of 68
This paper analyzes the implications of the inherent conflict between two tasks performed by direct marketing agents: prospecting for customers and advising on the product's suitability for the specific needs of customers. When structuring sales-force compensation, firms trade off the expected...
Persistent link: https://www.econbiz.de/10010368554
We introduce a model of advice in which firms steer advisors through nonlinear incentive schemes. In addition to developing an isomorphism to pricing with mixed bundling, we obtain three main insights. First, firms optimally use nonlinear bonuses to economize on the rent paid to advisors....
Persistent link: https://www.econbiz.de/10013204924
Manufacturers frequently resist heavy discounting of their products by retailers. Since low prices should increase demand and manufacturers could simply refuse to fund deep price promotions, such resistance is puzzling at first sight. We develop a model in which price promotions cause shoppers...
Persistent link: https://www.econbiz.de/10014503382
We analyze firms' incentives to coordinate on the introduction of a sustainable product variant when consumers' preferences for sustainability depend on the perceived social norm, which in turn is shaped by average consumption behavior. We show that such preferences could lead to multiple...
Persistent link: https://www.econbiz.de/10014503922
Contractual and regulatory provisions for access affect incentives to invest in an upgraded network and, in particular, a next-generation access network. Investment decisions are made under uncertainty and have to be made over time. This papers provides a framework for taking uncertainty, risk...
Persistent link: https://www.econbiz.de/10010311883
Die Netzstrukturen im Bereich der Telekommunikation entwickeln sich weiter und erfordern neue Investitionen. Die notwendige Regulierung kann dabei verschiedene Formen annehmen und zu unterschiedlichen Zeitpunkten ansetzen. Die Autoren beschreiben die Netzinfrastruktur in Deutschland und zeigen...
Persistent link: https://www.econbiz.de/10010314832
We present a model of takeover where the target optimally sets its reserve price. Under relatively standard symmetry restrictions, we obtain a unique equilibrium. The probability of takeover is only a function of the number of firms and of the insiders' share of total industry gains due to the...
Persistent link: https://www.econbiz.de/10010260718
This paper argues that - in contrast to an often expressed view - the formation of larger and more powerful buyers need not reduce welfare by stifling suppliers´ incentives. If contracts are determined in bilateral negotiations, the presence of larger buyers may both increase...
Persistent link: https://www.econbiz.de/10010260828
We challenge the view that the presence of powerful buyers stifles suppliers´ incentives to innovate. Following Katz (1987), we model buyer power as buyers´ ability to substitute away from a given supplier and isolate several effects that support the opposite view, namely that the presence of...
Persistent link: https://www.econbiz.de/10010260879
We characterize a monopolist's optimal offer of service plans when only informed customers know already at the contracting stage whether their demand is high or low, while uninformed customers may learn their demand only after incurring some costs, if at all. While informed customers purchase...
Persistent link: https://www.econbiz.de/10010298707