Showing 1 - 3 of 3
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...
Persistent link: https://www.econbiz.de/10013479057
In the past decade, the importance of social media has increased, especially in knowledge sharing practices. Current massive evolution of computer-mediated communication platforms influenced the ways of how knowledge is managed and shared by individuals. This literature review of published...
Persistent link: https://www.econbiz.de/10015401653
Despite the worldwide surge in smartphone use, there are no classification metrics based on its use. In this article, a comprehensive concept called 'Cellulographics' is introduced for characterization of smartphone users, which includes behavioral classification based on user characteristics...
Persistent link: https://www.econbiz.de/10013266828