Zhu, J. Q.; Li, H. - In: South African Journal of Business Management 47 (2016) 1, pp. 1-8
Based on a review of existing acculturation models, an adjusted acculturation model was proposed in this study and a scale for measuring an acquirer's acculturation strategy was developed. We designed an experiment to collect data to validate this scale. Using CR values, CITC and EFA, we...