Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach's original presentation and...

Endogeneity in regression models is a key marketing research concern. The Gaussian copula approach offers an instrumental variable (IV)-free technique to mitigate endogeneity bias in regression models. Previous research revealed substantial finite sample bias when applying this method to...

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field has undergone massive developments, raising the question of whether the method's users are following the most...

Generalized structured component analysis (GSCA) is a technically well-established approach to component-based structural equation modeling that allows for specifying and examining the relationships between observed variables and components thereof. GSCA provides overall fit indexes for model...

Scientific research demands robust findings, yet variability in results persists due to researchers' decisions in data analysis. Despite strict adherence to state‐of the‐art methodological norms, research results can vary when analyzing the same data. This article aims to explore this...

Recent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance map analysis (IPMA) by taking the results of a necessary condition analysis (NCA) into consideration. By also highlighting necessary conditions, the combined...

Die Bedeutung der Unternehmensreputation für die Zahlungsbereitschaft von Privatkunden In Märkten mit leicht imitierbaren Produkten können strategische Wettbewerbsvorteile nur durch immaterielle Vermögensgegenstände erzielt werden. Vielfach wird die Vermutung geäußert, die Reputation –...

Zahlreiche wissenschaftliche Abhandlungen kommen – ebenso wie praxisorientierte Arbeiten – zu dem Schluss, dass die Unternehmensreputation als ein Treiber des Unternehmenserfolgs anzusehen ist. Der vorliegende Beitrag analysiert unter Rückgriff auf ein validiertes Messinstrument, ob die...