Der Aufenthalt im stationären Handel ist häufig kurz, nur Bruchteile des Layouts werden besucht und dies mündet in ungenutztem Konversionspotenzial. Das wachsende Online-Geschäft verschärft den Bedarf nach stationärer Effizienz. In diesem Spannungsfeld systematisiert der Beitrag die...

Discrete choice experiments have emerged as the state-of-the-art method for measuring preferences, but they are mostly used in cross-sectional studies. In seeking to make them applicable for longitudinal studies, our study addresses two common challenges: working with different respondents and...

Companies often rely on customer feedback to build and improve their business. Customers, in turn, are expected to (i) fill in customer feedback surveys (participation) and (ii) provide accurate responses (performance). To encourage active participation and ensure accurate responses, companies...

This study investigates the impact of artificial intelligence on marketing. Based on an extensive dataset of interviews with marketing executives, the study assesses current practices and argues that the future of marketing is inextricably linked to the effective integration of data and...

Entrepreneurship through acquisition (ETA) is gaining momentum as a viable alternative to starting a company on one's own. However, despite its growing practical relevance, scholarly work about ETA is scarce and has not been comprehensively reviewed. To address this gap, we conduct a systematic...

Der Beitrag untersucht den physischen und digitalen Zugang zu Finanzdienstleistungen der öffentlich-rechtlichen Sparkassen in Deutschland, um zu beurteilen, ob die durch den Filialrückbau bewirkte reduzierte Präsenz in der Fläche durch digitale Angebote kompensiert werden kann. Die physische...

Entrepreneurship through acquisition (ETA) is gaining momentum as a viable alternative to starting a company on one’s own. However, despite its growing practical relevance, scholarly work about ETA is scarce and has not been comprehensively reviewed. To address this gap, we conduct a...