Narrow search
Showing 1 - 10 of 12
Cover Image
Advertising to the herd: How understanding our true nature challenges the ways we think about advertising and market research
Earls, Mark - In: International journal of market research : JMRS ; the … 45 (2003) 3, pp. 311-336
Persistent link: https://www.econbiz.de/10006694388
Cover Image
Soundings - The "Added-Value" Banana
Earls, Mark - In: Across the board (2003), pp. 7
Persistent link: https://www.econbiz.de/10006694425
Cover Image
The future of communications - UNDERSTANDING CONSUMERS - Mass marketing, RIP? Is mass marketing dead? No, just misunderstood.
Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 62-64
Persistent link: https://www.econbiz.de/10006754636
Cover Image
The herd perspective - Are we right to look at consumers as individuals?
Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 4, pp. 14-16
Persistent link: https://www.econbiz.de/10006757236
Cover Image
Speed Read: I'll Have What She's Having: Mapping Social Behavior
Bentley, Alex; Earls, Mark; O'Brien, Michael J - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 46-48
Persistent link: https://www.econbiz.de/10009799732
Cover Image
BEHAVIOURAL CHANGE - I'll have what she's having
Earls, Mark; Bentley, Alex - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 10-13
Persistent link: https://www.econbiz.de/10009342519
Cover Image
BIG DATA: BIG IMPACT - Big Data, not Magic Data - Big is not always better. Simplification is often better than precision. Ask appropriate questions of data sets and spot the patterns that lead to genuine insight.
Earls, Mark; Bentley, Alex - In: ADMAP : for decisionmakers in advertising, marketing, … (2013), pp. 18-21
Persistent link: https://www.econbiz.de/10010174103
Cover Image
SPREAD MARKETING - Forget influentials, herd-like copying is how brands spread - Spread marketing is a pull, not a push, random phenomenon and requires lots of fires to be lit to start a trend.
Bentley, Alex; Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 19-22
Persistent link: https://www.econbiz.de/10008147729
Cover Image
BOOK NOTES - Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
Baskin, Merry; Earls, Mark; Hanna, Jeannette - In: Design management journal 14 (2003) 4, pp. 74
Persistent link: https://www.econbiz.de/10007156337
Cover Image
Push-you-pull-me - Behavioural science shows that social influence is more about 'pulling' by copying others than by 'pushing' through advocacy.
Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 22-24
Persistent link: https://www.econbiz.de/10010055599