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MARKOR: A Measure of Market Orientation Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
Kohli, Ajay K.; Jauorski, Bernard J.; Kumar, Ajith; … - In: Journal of marketing research : JMR 30 (1993) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10006690576
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F INFORMATION COMMERCE & TECHNOLOGY - The little engines that could: Modeling the performance of World Wide Web search engines Fc:000
Bradlow, Eric T.; Schmittlein, David C. - In: Operations research, Management science : OR MS ; the … 41 (2001) 4, pp. 445-446
Persistent link: https://www.econbiz.de/10006512068
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The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines - What search engine(s) do you use when looking for Marketing-Management Information?
Bradlow, Eric T.; Schmittlein, David C. - In: Marketing science : the marketing journal of the … 19 (2000) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10006908137
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Customer Base Analysis: An Industrial Purchase Process Application
Schmittlein, David C.; Peterson, Robert A. - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10006942095
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ARTICLES - Cross-National Empirical Generalization in Business Services Buying Behavior
Bowman, Douglas; Farley, John U.; Schmittlein, David C. - In: Journal of international business studies : JIBS ; a … 31 (2000) 4, pp. 667-688
Persistent link: https://www.econbiz.de/10005894434
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A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures
Schmittlein, David C.; Morrison, Donald G. - In: Management science : journal of the Institute for … 49 (2003) 12, pp. 1617-1635
Persistent link: https://www.econbiz.de/10006082833
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Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models
Morwitz, Vicki G.; Schmittlein, David C. - In: Management science : journal of the Institute for … 44 (1998) 5, pp. 610-628
Persistent link: https://www.econbiz.de/10006098635
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Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
Helsen, Kristiaan; Schmittlein, David C. - In: Marketing science : the marketing journal of the … 12 (1993) 4, pp. 395-414
Persistent link: https://www.econbiz.de/10006949293
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Truth in Concentration in the Land of (80-20) Laws
Schmittlein, David C.; Cooper, Lee G.; Morrison, Donald G. - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10006949306