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Goll, Irene
13
Murthi, B.P.S.
13
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4
Sambharya, Rakesh B.
4
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Bass, Frank M.
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Bell, R Greg
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Management decision : MD
4
Business and politics
2
European journal of operational research : EJOR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Advances in strategic management : a research annual
1
International journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business finance & accounting : JBFA
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of marketing
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Journal of marketing research : JMR
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Journal of retailing
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Management international review : mir ; journal of international business
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OLC EcoSci
ECONIS (ZBW)
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The liability of foreignness in capital markets: Sources and remedies
Bell, R Greg
;
Filatotchev, Igor
;
Rasheed, Abdul A
- In:
Journal of international business studies : JIBS ; a …
43
(
2012
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009822592
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2
What price loyalty? A fresh look at loyalty programs in the credit card industry
Murthi, B P S
;
Steffes, Erin M
;
Rasheed, Abdul A
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10009029253
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3
Game Theory and Empirical Generalizations Concerning Competitive Promotions
Rao, Ram C.
;
Arjunji, Ramesh V.
;
Murthi, B.P.S.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G89
Persistent link: https://www.econbiz.de/10006936052
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4
Performance of the integrated random coefficients covariance probit model: Implications for brand choice
Murthi, B.P.S.
;
Srinivasan, Kannan
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10006200312
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5
The Role of the Management Sciences in Research on Personalization
Murthi, B.P.S.
;
Sarkar, Sumit
- In:
Management science : journal of the Institute for …
49
(
2003
)
10
,
pp. 1344-1362
Persistent link: https://www.econbiz.de/10006083216
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6
Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach
Murthi, B.P.S.
;
Choi, Y.K.
;
Desai, P.
- In:
European journal of operational research : EJOR
98
(
1997
)
2
,
pp. 408-418
Persistent link: https://www.econbiz.de/10006674407
Saved in:
7
Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
Murthi, B.P.S.
;
Srinivasan, Kannan
;
Kalyanaram, Gurumurthy
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 329-336
Persistent link: https://www.econbiz.de/10006679190
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8
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
Bakhtiari, Ali
;
Murthi, B.P.S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10010109602
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9
The impact of racial diversity on intermediate and long-term performance: The moderating role of environmental context
Richard, Orlando C.
;
Murthi, B.P.S.
;
Ismail, Kiran
- In:
Strategic management journal
28
(
2007
)
12
,
pp. 1213-1234
Persistent link: https://www.econbiz.de/10007870518
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10
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
Bass, Frank M.
;
Bruce, Norris
;
Majumdar, Sumit
;
Murthi, …
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10007722122
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