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A Feature-Based Approach to Assessing Advertisement Similarity
Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243
Persistent link: https://www.econbiz.de/10006640223
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Age-Related Differences in Responses to Emotional Advertisements
Williams, Patti; Drolet, Aimee - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 343-354
Persistent link: https://www.econbiz.de/10006641999
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When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts
Williams, Patti; Fitzsimons, Gavan J.; Block, Lauren G. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 540-550
Persistent link: https://www.econbiz.de/10006645066
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Can Mixed Emotions Peacefully Coexist?
Williams, Patti; Aaker, Jennifer L. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 636-649
Persistent link: https://www.econbiz.de/10006655418
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Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Aaker, Jennifer L.; Williams, Patti - In: Journal of consumer research : JCR ; an … 25 (1998) 3, pp. 241-261
Persistent link: https://www.econbiz.de/10006668399
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Feeling Like My Self: Emotion Profiles and Social Identity
Verrochi Coleman, Nicole; Williams, Patti - In: Journal of consumer research : JCR ; an … 40 (2013) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10010164781
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License to Sin: The Liberating Role of Reporting Expectations
Fitzsimons, Gavan J.; Nunes, Joseph C.; Williams, Patti - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 22-31
Persistent link: https://www.econbiz.de/10007743771
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Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions
Ramanathan, Suresh; Williams, Patti - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 212-223
Persistent link: https://www.econbiz.de/10007763388