Narrow search
Showing 1 - 10 of 17
Cover Image
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee; Lee, Seung-Hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1516
Persistent link: https://www.econbiz.de/10010002848
Cover Image
Cross-Cultural Comparisons of Appearance Self-Schema, Body Image, Self-Esteem, and Dieting Behavior Between Korean and U.S. Women
Jung, Jaehee; Lee, Seung-Hee - In: Family and consumer sciences research journal 34 (2006) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10006604113
Cover Image
Compulsive Consumption Tendencies Among Television Shoppers
Lee, Seung-Hee; Lennon, Sharron J.; Rudd, Nancy A. - In: Family and consumer sciences research journal 28 (2000) 4, pp. 463-488
Persistent link: https://www.econbiz.de/10006623679
Cover Image
Hybrid car purchase intentions: a cross-cultural analysis
Oliver, Jason D.; Lee, Seung-Hee - In: The journal of consumer marketing 27 (2010) 2, pp. 96-104
Persistent link: https://www.econbiz.de/10008404684
Cover Image
Retail Productivity Assessment Using Data Envelopment Analysis
Donthu, Naveen; Yoo, Boonghee - In: Journal of retailing 74 (1998) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10006628938
Cover Image
Developing and validating a multidimensional consumer-based brand equity scale
Yoo, Boonghee; Donthu, Naveen - In: Journal of business research : JBR 52 (2001) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006726282
Cover Image
3D ISSUE-STUDENTS - Estimating Advertising Effects on Sales in a Competitive Setting
Yoo, Boonghee; Mandhachitara, Rujirutana - In: Journal of advertising research 43 (2003) 3, pp. 310-321
Persistent link: https://www.econbiz.de/10006505678
Cover Image
The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students
Yoo, Boonghee; Donthu, Naveen - In: Journal of marketing education : JME 24 (2002) 2, pp. 92-103
Persistent link: https://www.econbiz.de/10006264580
Cover Image
Consumer patronage of ethnic portals
Dou, Wenyu; Yoo, Boonghee; Liangyu, Ma - In: International marketing review 20 (2003) 6, pp. 661-677
Persistent link: https://www.econbiz.de/10006251179
Cover Image
An Examination of Selected Marketing Mix Elements and Brand Equity
Yoo, Boonghee; Donthu, Naveen; Lee, Sungho - In: Journal of the Academy of Marketing Science 28 (2000) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10006152503