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Patterns in stock market movements tested as random number generators
Doyle, John R.; Chen, Catherine H. - In: European journal of operational research : EJOR 227 (2013) 1, pp. 122-132
Persistent link: https://www.econbiz.de/10010069985
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Font appropriateness and brand choice
Doyle, John R.; Bottomley, Paul A. - In: Journal of business research : JBR 57 (2004) 8, pp. 873-880
Persistent link: https://www.econbiz.de/10006718417
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Testing the Reliability of Weight Elicitation Methods: Direct Rating Versus Point Allocation
Bottomley, Paul A.; Doyle, John R.; Green, Rodney H. - In: Journal of marketing research : JMR 37 (2000) 4, pp. 508-513
Persistent link: https://www.econbiz.de/10006660800
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Elicitation and Context Effects in Judgments: Fixed Sum Versus Fixed Scale Frames
Doyle, John R. - In: Management science : journal of the Institute for … 45 (1999) 7, pp. 972-979
Persistent link: https://www.econbiz.de/10006096687
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Cross-National Logo Evaluation Analysis: An Individual-Level Approach
van der Lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; … - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 968-985
Persistent link: https://www.econbiz.de/10008318774
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The wandering weekday effect in major stock markets
Doyle, John R.; Chen, Catherine Huirong - In: Journal of banking & finance 33 (2009) 8, pp. 1388-1399
Persistent link: https://www.econbiz.de/10008248261
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Grade Inflation in the UK's 1996 Research Assessment Exercise?
Doyle, John R.; Arthurs, Alan J. - In: Omega : the international journal of management science 26 (1998) 4, pp. 461-466
Persistent link: https://www.econbiz.de/10007353800
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The interactive effects of colors and products on perceptions of brand logo appropriateness
Bottomley, Paul A.; Doyle, John R. - In: Marketing theory 6 (2006) 1, pp. 63-83
Persistent link: https://www.econbiz.de/10007260513
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The Robustness of the Asymmetrically Dominated Effect: Buying Frames, Phantom Alternatives, and In-Store Purchases
Doyle, John R.; O'Connor, David J.; Reynolds, Gareth M.; … - In: Psychology & marketing 16 (1999) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10006989305
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Comparing the validity of numerical judgements elicited by direct rating and point allocation: Insights from objectively verifiable perceptual tasks
Bottomley, Paul A.; Doyle, John R. - In: European journal of operational research : EJOR 228 (2013) 1, pp. 148-157
Persistent link: https://www.econbiz.de/10010092327