Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer-base analysis using r...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
46
Language
All
Undetermined
46
Author
All
Fader, Peter S.
40
Bradlow, Eric T.
10
Hardie, Bruce G.S.
9
Moe, Wendy W.
7
Jerath, Kinshuk
6
Schweidel, David A.
5
Winer, Russell S.
5
Hardie, Bruce G. S.
3
Hui, Sam K.
3
Lee, Ka Lok
3
Park, Young-Hoon
3
Srinivasan, Kannan
3
Johnson, Eric J.
2
Adrian, Moshe
1
Bellman, Steven
1
Braun, Michael
1
Elkind, Jordan
1
Fader, Peter
1
Goic, Marcel
1
Huang, Chun-Yao
1
Jauorski, Bernard J.
1
Jiang, Baojun
1
Kohli, Ajay K.
1
Kumar, Ajith
1
Kunreuther, Howard
1
Larson, Jeffrey S.
1
Lattin, James M.
1
Lohse, Gerald L.
1
Lu, Yingda
1
Ma, Liye
1
McShane, Blake
1
Netessine, Serguei
1
Schmittlein, David C.
1
Shang, Jen
1
Singh, Param Vir
1
Veeraraghavan, Senthil K.
1
Zeithammer, Robert
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing research : JMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Operations research, Management science : OR MS ; the international literature digest
3
Marketing research : a magazine of management and applications
2
California management review : CMR
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of forecasting
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
153
RePEc
34
BASE
4
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Jerath, Kinshuk
;
Fader, Peter S.
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 866-881
Persistent link: https://www.econbiz.de/10009343966
Saved in:
2
Firm Strategies in the "Mid Tail" of Platform-Based Retailing
Jiang, Baojun
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 757-776
Persistent link: https://www.econbiz.de/10009343973
Saved in:
3
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation
Lu, Yingda
;
Jerath, Kinshuk
;
Singh, Param Vir
- In:
Management science : journal of the Institute for …
59
(
2013
)
8
,
pp. 1783-1799
Persistent link: https://www.econbiz.de/10010163278
Saved in:
4
A "Position Paradox" in Sponsored Search Auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-Hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-628
Persistent link: https://www.econbiz.de/10009252666
Saved in:
5
Cross-Market Discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-149
Persistent link: https://www.econbiz.de/10008817953
Saved in:
6
Charitable Motives and Bidding in Charity Auctions
Jerath, Kinshuk
;
Netessine, Serguei
;
Veeraraghavan, …
- In:
Management science : journal of the Institute for …
56
(
2010
)
3
,
pp. 399-414
Persistent link: https://www.econbiz.de/10008393753
Saved in:
7
OPEN THE BLINDS - A new model transforms site-centric data into competitive intelligence
Fader, Peter
;
Elkind, Jordan
- In:
Marketing research : a magazine of management and …
24
(
2012
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10010012098
Saved in:
8
#8220Counting Your Customers#8221 the Easy Way: An Alternative to the Pareto-NBD Model
Fader, Peter S.
;
Hardie, Bruce G.S.
;
Lee, Ka Lok
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 275-284
Persistent link: https://www.econbiz.de/10006876992
Saved in:
9
Modeling Browsing Behavior at Multiple Websites
Park, Young-Hoon
;
Fader, Peter S.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 280-303
Persistent link: https://www.econbiz.de/10006880111
Saved in:
10
A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.
Fader, Peter S.
;
Hardie, Bruce G.S.
;
Huang, Chun-Yao
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10006882477
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
