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Derbaix, Christian
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Herrmann, Jean-Luc
2
Pecheux, Claude
2
Poncin, Ingrid
2
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1
Dianoux, Christian
1
Kacha, Mathieu
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International journal of advertising : the quarterly review of marketing communications
2
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OLC EcoSci
ECONIS (ZBW)
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Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-283
Persistent link: https://www.econbiz.de/10009138247
Saved in:
2
Comparative advertising: citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10010144827
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3
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
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4
OBSERVATIONS - A New Scale to Assess Children's Attitude toward TV Advertising
Derbaix, Christian
;
Pecheux, Claude
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 390-399
Persistent link: https://www.econbiz.de/10006505226
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5
Children's Attitude toward the Brand: A New Measurement Scale - Children represent both an important current and future market. Knowing their attitudes toward specific brands is of the utmost importance. In order to conduct studies with children and brand-choice behavior, brand loyalty, brand extensions, brand-image studies, advertisements' impact, etc, children's attitude toward brands has to be ...
Pecheux, Claude
;
Derbaix, Christian
- In:
Journal of advertising research
39
(
1999
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006518404
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6
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009976401
Saved in:
7
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-50
Persistent link: https://www.econbiz.de/10008303122
Saved in:
8
Pride in contemporary sport consumption: a marketing perspective
Decrop, Alain
;
Derbaix, Christian
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 586-604
Persistent link: https://www.econbiz.de/10008447602
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