Narrow search
Showing 1 - 10 of 19
Cover Image
Own-Brand and Cross-Brand Retail Pass-Through
Besanko, David; Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10006878229
Cover Image
On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models
Gupta, Sachin; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 31 (1994) 1, pp. 128-136
Persistent link: https://www.econbiz.de/10006687063
Cover Image
Modeling Preferences for Common Attributes in Multicategory Brand Choice
Singh, Vishal P.; Hansen, Karsten T.; Gupta, Sachin - In: Journal of marketing research : JMR 42 (2005) 2, pp. 195-209
Persistent link: https://www.econbiz.de/10006644318
Cover Image
The Recoverability of Segmentation Structure from Store-Level Aggregate Data
Bodapati, Anand V.; Gupta, Sachin - In: Journal of marketing research : JMR 41 (2004) 3, pp. 351-364
Persistent link: https://www.econbiz.de/10006645653
Cover Image
A Direct Approach to Predicting Discretized Response in Target Marketing
Bodapati, Anand; Gupta, Sachin - In: Journal of marketing research : JMR 41 (2004) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10006648036
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
Heerde, Harald J.van; Gupta, Sachin; Wittink, Dick R. - In: Journal of marketing research : JMR 40 (2003) 4, pp. 481-491
Persistent link: https://www.econbiz.de/10006649030
Cover Image
E: DECISIONS, PREDICTIONS, AND STATISTICS - Estimation of consumer demand with stock-out based substitution: An application to vending machine products Ec:140
Anupindi, Ravi; Gupta, Sachin; Dada, Maqbool - In: Operations research, Management science : OR MS ; the … 39 (1999) 5, pp. 535-536
Persistent link: https://www.econbiz.de/10006517949
Cover Image
Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products - How should stock-outs be accounted for when estimating demand and substitution rates for vending machine products?
Anupindi, Ravi; Dada, Maqbool; Gupta, Sachin - In: Marketing science : the marketing journal of the … 17 (1998) 4, pp. 406-423
Persistent link: https://www.econbiz.de/10006916230
Cover Image
Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data
Besanko, David; Dubé, Jean-Pierre; Gupta, Sachin - In: Management science : journal of the Institute for … 49 (2003) 9, pp. 1121-1138
Persistent link: https://www.econbiz.de/10006083332
Cover Image
Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework
Besanko, David; Gupta, Sachin; Jain, Dipak - In: Management science : journal of the Institute for … 44 (1998) 11, pp. 1533-1547
Persistent link: https://www.econbiz.de/10006098367