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Gatignon, Hubert
15
Gatignon, H.
4
Bowman, Douglas
2
Robertson, T.S.
2
Abelle, P.V.
1
Anderson, Philip
1
Fein, A.J.
1
Parker, P.
1
Proctor, Tony
1
Ramaswamy, Venkatram
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Reibstein, David J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of forecasting
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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OLC EcoSci
ECONIS (ZBW)
78
RePEc
10
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
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1
Technology Development Mode: A Transition Cost Conceptualization
Robertson, T.S.
;
Gatignon, H.
- In:
Strategic management journal
19
(
1998
)
6
,
pp. 515-532
Persistent link: https://www.econbiz.de/10006848055
Saved in:
2
Incumbent defense strategies against new product entry
Gatignon, H.
;
Robertson, T.S.
;
Fein, A.J.
- In:
International journal of research in marketing : IJRM ; …
14
(
1997
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10006205394
Saved in:
3
Specifying competitive effects in diffusion models: An empirical analysis
Parker, P.
;
Gatignon, H.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10006220717
Saved in:
4
Comptrack: A Competitive Tracking Software
Gatignon, H.
;
Abelle, P.V.
- In:
International journal of forecasting
13
(
1997
)
1
,
pp. 137-138
Persistent link: https://www.econbiz.de/10006998349
Saved in:
5
Research Issues at the Boundary of Competitive Dynamics and Market Evolution
Soberman, David
;
Gatignon, Hubert
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10006878226
Saved in:
6
Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share
Bowman, Douglas
;
Gatignon, Hubert
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
3
,
pp. 222-242
Persistent link: https://www.econbiz.de/10006931990
Saved in:
7
List of occasional reviewers#82122004
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
1
,
pp. 101
Persistent link: https://www.econbiz.de/10006162445
Saved in:
8
Editorial
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10006166430
Saved in:
9
Editorial
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
3
,
pp. 187-190
Persistent link: https://www.econbiz.de/10006179555
Saved in:
10
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future"
Gatignon, Hubert
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 209-214
Persistent link: https://www.econbiz.de/10006184639
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