In this study we investigate how consumers cope with guilt and shame in the impulse buying context. Based on recent psychological research on guilt and shame, we posit that the intensity of shame experienced after buying on impulse will be positively associated with the use of avoidant coping...

Although compulsive buying is understood as an attempt to deal with chronic negative affect, the role of self-conscious emotions has not been explicitly theorized nor empirically examined. One objective of this manuscript was to fill this gap by integrating the escape theory account of...

This article shows how methods for the analysis of moment structures based on latent variates can be used to investigate theories hypothesizing interactive effects of exogenous constructs on endogenous constructs. Building on the work of Kenny and Judd, the authors discuss the specification of...

This study examines the role of optimum stimulation level (SOL) in exploratory consumer behavior. The concept of SOL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with SOL is reviewed. Hypotheses are developed concerning the...

We investigate how extraneous or incidental emotions influence product evaluations as a function of consumers' salient goals. By manipulating specific emotions that correspond closely to two basic categories of human goals (achievement vs. protection), we extend affect-as-information theory and...

Personality research has long been a fringe player in the study of consumer behavior. Little research is directly devoted to personality issues, and if consumer personality is investigated at all, it tends to be from the narrow perspective of developing yet another individual difference measure...