This paper presents a model-based analysis of the introduction of green products, which are products with low environmental impacts. Both consumers and firms are simulated as populations of agents who differ in their behavioural characteristics. Model experiments illustrate the influence of...

Lock-in denotes a phenomenon of monopolistic dominating technologies or consumer goods in a certain market. These lock-ins cannot be explained by superior characteristics of the good or technology. Previous studies mainly used probabilistic models to study lock-in effects. In this paper an...

Despite the abundance of empirical data on household energy consumption, it is hard to predict future developments because of the complexity of the household system. Multi-agent simulation offers a tool to get a better understanding of the relevant behavioural dynamics of the household system....

This study tries to understand how consumers evaluate channels for their purchasing. Specifically, it develops a conceptual model that addresses consumer value perceptions of using the Internet versus the traditional (physical) channel. Previous research showed that perceptions of price, product...

Striking investor and stock market behaviour have been recurrent items in the worldwide press for the recent past. Crashes and hypes like the Internet bubble are often hard to explain using existing finance frameworks. Therefore, the authors provide a complementing multitheoretical framework...

This paper studies the use of social simulation in linking micro level investor behaviour and macro level stock market dynamics. Empirical data from a survey on individual investors\' decision-making and social interaction was used to formalize the trading and interaction rules of the agents of...