Showing 1 - 10 of 23
In this paper we analyze some issues related to the general problem of information spreading among individuals, where suitable assumptions on the information exchange are considered. In particular, starting from the scheme proposed in [5], which is based on a majority rule to treat the...
Persistent link: https://www.econbiz.de/10010823039
In this paper we analyze the stochastic model proposed by Galam in [2], for information spreading in a `word-of-mouth' process among agents, based on a majority rule. Using the communications rules among agents defined in [2], we first perform simulations of the `word-of-mouth' process and...
Persistent link: https://www.econbiz.de/10005819661
In this paper we analyze the stochastic model proposed by Galam in [S. Galam, Modelling rumors: The no plane Pentagon French hoax case, Physica A 320 (2003), 571–580], for information spreading in a ‘word-of-mouth’ process among agents, based on a majority rule. Using the communications...
Persistent link: https://www.econbiz.de/10010589552
This paper describes a parametric family of utility functions for decision analysis. The parameterization is obtained by embedding the HARA class in a four-parameter representation for the risk aversion function. The resulting utility functions have only four shapes: concave, convex, S-shaped,...
Persistent link: https://www.econbiz.de/10005118574
Decision on the use of different advertising media is a critical issue in marketing. Drawing on some literature related to the dynamic Nerlove-Arrow model, we propose a nonlinear programming framework for discussing how different advertising media may jointly affect the demand for a good....
Persistent link: https://www.econbiz.de/10005700797
Persistent link: https://www.econbiz.de/10005337418
Persistent link: https://www.econbiz.de/10005396198
The main goal of this research is to analyze Italian tourists' behaviors on the basis of statistical surveys on households, life conditions, incomes, consumptions, travels and vacation. Rough Sets Theory, a Data Mining technique that can easily manage also categorical variables, is suitable for...
Persistent link: https://www.econbiz.de/10010823035
We propose a new necessary and sufficient condition to test whether a sequence is Benford (base-b) or not and apply this characterization to some kinds of sequences (re)obtaining some well known results, as the fact that the sequence of powers of 2 is Benford (base-10).
Persistent link: https://www.econbiz.de/10005076142
We propose an optimal control problem to model the dynamics of the communication activity of a firm with the aim of maximizing its efficiency. We assume that the advertising effort undertaken by the firm contributes to increase the firm's goodwill and that the goodwill affects the firm's sales....
Persistent link: https://www.econbiz.de/10005756578