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Managing customer value : one stage at a time
Soman, Dilip; N-Marandi, Sara - 2010
Persistent link: https://www.econbiz.de/10004906787
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An experimental analysis of ending rules in internet auctions
Ariely, Dan; Ockenfels, Axel; Roth, Alvin E. - 2002
Persistent link: https://www.econbiz.de/10004715936
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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Aaker, Jennifer Lynn; Smith, Andy; Adler, Carlye; … - 2010 - 1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10008689828