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Marketing communications : a European perspective
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10004956662
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Marketing communications : a European perspective
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004876211
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Marketing communications
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2001
Persistent link: https://www.econbiz.de/10004777703
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Foundations of marketing communications : a European perspective
De Pelsmacker, Patrick - 2005
Persistent link: https://www.econbiz.de/10004831679
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Marketing communications
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004454098