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Interactive services marketing
Fisk, Raymond P.
;
Grove, Stephen J.
;
John, Joby
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004896689
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Fundamentals of customer-focused management : competing through service
John, Joby
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2003
Persistent link: https://www.econbiz.de/10004792159
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3
Marketing theory : distinguished contributions
Brown, Stephen Walter
(
contributor
); …
-
1984
Persistent link: https://www.econbiz.de/10004660885
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4
Services marketing : an annotated bibliography
Fisk, Raymond P.
;
Tansuhaj, Patriya S.
-
1985
Persistent link: https://www.econbiz.de/10004048009
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