Lotfizadeh, Fereshteh; Heidarzadeh Hanzaee, Kambiz - In: Journal of Islamic Marketing 5 (2014) 2, pp. 241-257
Purpose – This paper aims to determine whether family structure influences decision-making styles (DMSs) of Iranian couples. Design/methodology/approach – A self-administered mall survey was conducted to discover the family structures and DMSs of Iranian couples. Data were randomly collected...